Author Archives: Salwa Shakhshir

Al Salwa Books to launch their first story App at the Abu Dhabi Bookfair

Al Salwa Publishing House in partnership with the award winning digital agency Media Plus Jordan, has published its’ first iPhone & iPad application entitled “Anything “أي شيء, based on their 2010 picture book with the same title. “Anything” is the first of a series of seven Arabic picture book Apps adapted from the popular lift-the-flap […]

Al Salwa Publishers participate in Abu Dhabi Book Fair 2012

Al Salwa Publishers will be participating at the Abu Dhabi Book Fair 2012 with a fresh new look. They have recently launched their new brand and colors to reflect the creative modern spirit of the Publishing House. The new logo, recently revealed, kept the image of the “ Salwa” bird but made the bird more […]

Setting our bird free …the story of our logo

Coming from an advertising background, the first thing I wanted to do when I started working in publishing two years ago was to change the brand image, and website. Fortunately, I immediately got involved in every aspect of publishing and found out that I had a lot to learn first about the industry. I say […]

Day 4 Publishers Training Abu Dhabi: Quality Control, Enhanced E-books

Our final day of training focused on the importance of quality control and how important it was to not only check the content of the e-books to make sure it has the right content, but to also check it on different devices to see how content looks and flows on each. Peter [Balis, Director of […]

Day 3 Publishers Training Abu Dhabi: All About Digital

Day 3, Publishers Training Abu Dhabi: All About Digital by Salwa Shakhshir Ok … I seriously don’t know where to begin! All I know is that I left the classroom today with a cloud on top of my head, and the only thing I could think of was … I have SOOOOO much work to […]

Day 2 Publishers Training Abu Dhabi: Lessons in Book Design

Day 2, Publishers Training Abu Dhabi : Lessons in Book Design by Salwa Shakhshir From the minute I read about this lecture I knew I was going to learn so much from it and indeed I did! Mario Pulice, the Creative Director of Little, Brown & Company, was here to talk about Book Cover Design […]

Day 1 Publishers Training Abu Dhabi: Lessons from Ian Ballantine

I attended a 4 day Publishers Training course in Abu Dhabi, and kept a blog all throughout that was published on, to read more check out the below blogs… Day 1 of Publishers Training in Abu Dhabi by Salwa Shakhshir What a great day! I had been eagerly anticipating this program for months now, […]

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