Al Salwa Publishers participate in Abu Dhabi Book Fair 2012

Al Salwa Publishers will be participating at the Abu Dhabi Book Fair 2012 with a fresh new look. They have recently launched their new brand and colors to reflect the creative modern spirit of the Publishing House.

The new logo, recently revealed, kept the image of the “ Salwa” bird but made the bird more child-friendly with a pixel colored wing to represent the Publishing House’s interest in publishing books for children in all formats available.

Participation at The Abu Dhabi Book fair has become an important part on the agenda of Salwa Publishers. Last year they launched their first App at the Abu Dhabi Book fair. This year they will be launching four new books.

Al Salwa Publishing House is happy and proud to be launching its first preteen book “Raghda’s Hat” at the Book Fair.

Salwa Shakhshir the General Manager of Salwa Publishers said, “It is a genre that is sorely missing in Arab Children Literature and needs our attention as publishers. We need to have original Arabic books available to children for all the different stages in their lives. We hope to be publishing more books for this age group.”

Salwa Publishers will be participating in the “Signature” program newly set up by Abu Dhabi Book Fair this year, where Taghreed Najjar will be reading one of her latest books “Jude’s New Bicycle” on Thursday from 10:30 – 11:30 at the Tent Hall 10k06. While the book signing will be held at the Signature Corner, Hall 12E52

On another note two of Al Salwa books have been accepted by the Rights committee at the Abu Dhabi Book Fair and will be available for review by interested publishers wishing to buy the rights. Salwa Publishers will be available at stand no Hall9 H46.